eImpact | November 2018


City of Verona

111 Lincoln St. 

Verona, WI 53593 


eImpact Report

3435 NE 45th Ave

Portland, OR 97213

(503) 773-9689 


  • The City of Verona currently has a population of 11k, which doubles during the day due to the impact of Epic Systems workforce;  the City has identified the need to attract new businesses and help current ones stay and grow in order to diversify.
  • As part of this effort Verona is focused on getting data on its website to help tell the story. 
  • Doing so will enable the City of Verona to tailor its data narrative to drive business retention and recruitment in a way that free/public data tools cannot.


The following proposal outlines a complete community profile and data reporting solution, including economic narrative and automated data updates. The output of this report will be a tailored data story of the Verona workforce, educational infrastructure and economic overview, seamlessly embedded on the city's website.

  1. Data Reporting Solution Scope:
    • Inputs:
      1. Employment - total jobs, YoY growth by Industry type. 
      2. Housing - analysis of available stock, by unit, and affordability index linked to AMI brackets; comparisons to neighboring communities.
      3. Higher Education - tailored to include impact of UW Madison along with insitutions within commute radius. 
      4. Community Profile - 20-year population trends, demographics highlighting unique strengths of Verona. 
      5. Net Business Growth - firms growth overall and by Industry type. 
      6. Commercial Real Estate (data provided by client) - average lease rates, net absorption, vacancy rates for all office, retail and industry properties.
      7. A Range of Other inputs: link to data menu
    • Data collection and analysis; set up data feeds to automate quarterly updates
    • Complete report: narrative, design and layout
  2. Website Embedding: dashboard provided with embed code for seamless integration to Verona's website, including styling. Embedded version stays current with quarterly updates, automatically.
  3. Engagement Tracking: dashboard view tracking for primary public version as well as individual sharing (tracked by email address).
  4. Training and Support: for duration of 12-month term phone and email support will be provided for any technical issues.


We strive to minimize your staff burden during our dashboard creation process. The typical staff time requirement from start to finish is 3-4 phone calls for direction and input.


  1. Total Fee: $9,800 
    1. Components:
      • eImpact Report license
      • Professional services and data updates
      • Training and Support
      • Optional annual renewal


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