TRADE AREA REPORT

2019

WHITE SALMON, WA MARKET OVERVIEW




OVERVIEW


Originally a timber-based economy, the White Salmon region has made enormous strides over the past few decades and is now a diversified economy with the highest per capita concentration of architects and engineers in the state. Supported by a solid higher education infrastructure, cutting edge workforce training and a young population, the White Salmon trade area is growing rapidly. Explore the data to see how your business can thrive with access to a broad spectrum of consumers and a skilled workforce. 

16k
Population of the total trade area

In the region there are 4 community colleges

WITHIN 15 MINUTE DRIVE
$83k
Median household income

Top employers include technology, engineering and food processing.

MEDIAN WAGES ABOVE $50k
37.4
Median age of the population

A relatively young population includes 22.1% millenials.

QUALITY OF LIFE IS STRONG DRAW
Historical Change Share

TRADE AREA



Within a 30-minute drive, the White Salmon region has 16,679 residents.

MORE THAN 7x THE CITY POPULATION

TRADE AREA IS MUCH LARGER THAN THE CITY ALONE


The White Salmon community, with 5 major state highways and I-84 corridor within 30 minutes, is an up and coming opportunity for retail and hospitality. The consumer segments hold significant purchasing power relative to neighboring areas. Explore the data to learn more! 

6.2%
Population growth over past 5 years.

TOP HOUSEHOLD SEGMENTS

A04 - Picture Perfect Families

B27 - Birkentocks and Beemers

K39 - Metro Fusion


Consumer Segments Share

Click on the drive-time region to see area demographics.


LOCAL ECONOMY



TOP OCCUPATIONS IN THE REGION



OccupationEmploymentJob OpeningsMedian WageAssociates DegreeBachelors
Architecture and Engineering19813$45,3342%48%
Administrative14119$27,99711%9%
Farming, Fishing and Forestry9512$24,68618%12%
Management917$60,1999%24%
Transportation8421$28,76010%

5%

15.5%
Growth in local wages over past 3 years

TRANSPORTATION



INTERNATIONAL AIRPORT ONE HOUR DRIVE AWAY


Portland's international airport, serving more than 16,000 commercial flights per month, is easily accessible from White Salmon.

Other primary transportation includes:

  • Interstate 84: Connecting Portland to Boise, Idaho with other major connection routes spanning the U.S.
  • Columbia River: Numerous commercial ports link the White Salmon region to the Pacific Ocean for international exporting.